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Referral Strategies Anyone?

So what are the magic words or strategies you use to earn more referrals????

I especially like to ask people if they would introduce me to someone vs. just give me a name and number.  An introduction is so much more powerful!

Dr. Jean Norris
asked 09/14/2020 16:28

• #referrals

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4 Answer(s)

• answered 09/16/2020 22:47

  

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  Hi Dr. Norris and community,

  Referrals are really important!  I generally tell students that those students who were referred by a friend tend to stay in the program and help with being a supportive partner in their combined education rather than a potential distraction.  I always ask about family members or friends who are in similar situations and are looking for a way to increase their potential.  Since we are in the health sciences field, oftentimes I ask about coworkers or gym buddies who might also be interested in our program.  I look forward to reading my colleagues responses! :)   

  Cristian Sierra

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  replied 09/28/2020 19:08

  Excellent suggestions Cristian! I love how you customize your approach depending on the person's interests you are speaking to!

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  replied 09/24/2020 13:52

  Hi Cristian, I love that your examples are personal. It isn't just "who do you know that could benefit from going to school?" That is so generic and honestly it opens up their entire grouping of people and it can be hard to think of someone in that instant. 

  I think when I can pinpoint a group or area like you said it helps them think of someone directly who falls into that category. Thanks for sharing!

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• answered 09/28/2020 18:05

  

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  Experience is everything in this industry. So making sure that I find special moments in every meeting is crucial. So it could be asking who they would like to bring with them on their visit to CHCP and why? Or even while in conversation about their current situation, I like to ask about the struggles they face in searching for a career and who has helped?  Who do they confide in? What do they do? It can even be an opportunity to recall a child's name they mentioned in conversation and asking whether they have a plan. I find in conversation if you allow the student to do most of the talking you will get great information on who is in their life and how important they are to your student. If you inspire your student in your meeting they will go back home and relay that same inspiration to people they know. Some additional questions I use are: 

  Who do you know that has been thinking about going back to school?

  Who in your life do you think can benefit from the information you learned today?

   

  ASK, ASK, ASK!

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• answered 09/28/2020 18:21

  

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  I like to indicate to potential students "to share my contact information" with other peers who are interested in learning about our program or university.  I like to close with questions, "Have I answered all of your questions?   What about someone else who could benefit from this information?  Do your know of someone else I can provide a service to?  If so, can I contact them directly and reference your name?"  I like to develop a community of sharing information!

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• answered 09/28/2020 17:54

  

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  Great suggestions!  Definitely have a response when you hear "no, not at this time" after asking about those potential friends and family members, coworkers in similar situations, etc.  Planting the seed may make a difference and it's about the value in the service you will provide that "future" referral/prospect. For example, you may say something like, "I find that when my students are in their programs, wearing their t-shirts, talking about their amazing experiences, they influence others who become excited to learn more!  It's been a pleasure to work with you.  Please share my specific information and I will gladly, personally follow up right away with anyone you inspire the same!"  Pay it forward; make a difference!    

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